Mark Zuckerberg’s Twitter competitor has got off to a flying start. Less than a day after Threads started, 70 million accounts were registered. “This exceeds all expectations,” says the Meta CEO on his own Threads account. However, the first version of the app still lacks many functions. Top people from parent company Meta have already revealed what they are still working on.
Threads was made available in more than a hundred countries on Thursday night, excluding the European Union, and registrations have poured in, much to the regret of Twitter owner Elon Musk. As of Friday afternoon, more than 67 million accounts have already been created. This is what the technology site “The Verge” writes. That’s already well over 30 million users that Zuckerberg spoke of on Thursday afternoon.
He and Instagram boss Adam Mosseri have already hinted at what’s to come on the new platform. For example, you can currently only search for accounts. We’re working on the ability to search for messages, including via hashtags, which also doesn’t work for threads yet.
Posting short text messages in threads is currently only possible via the smartphone app. It is possible to view news through a website, but that’s all it is yet. Users also want the ability to view messages in chronological order and only see messages from accounts they follow. Currently, posts in threads are sorted algorithmically and you’ll see a mix of followed and unfollowed accounts.
The profile created on Threads is also irrevocably linked to Instagram. Therefore, users cannot delete their Threads profile without Photos app profile disappearing immediately. Tech giant Meta also promises to integrate the platform with other social media like Mastodon.
Then there is the question of advertising. Currently, Zuckerberg doesn’t make a penny from threads. It is quite intentional to display advertisements on the platform in the long term. In a New York Times podcast, Mosseri said firmly that the company believes strongly in advertising to offer products for free.
Although Threads is not yet officially available in the European Union, many Europeans have already found their way to the platform. The millions of accounts created even include football clubs like RB Leipzig and Saint-Etienne. The major French press agency AFP and the newspapers “Le Monde” and “Le Figaro” are also there, writes the Bloomberg news agency. At French newspaper Liberation, they expect politicians to sign up for Threads soon: “It’s just a matter of days or weeks.”
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Source : HLN